American Express’s annual Small Business Saturday, where Amex cardholders can receive statement credits on purchases made with their American Express cards at local businesses, will be taking place on Saturday, November 30 (right after Thanksgiving) this year. Since it launched in 2010, the has become a part of the “post-Thanksgiving” shopping craze, joining Black Friday and Cyber Monday as one of the busiest shopping days of the year, and one on which merchants welcome shoppers with arms wide open in the hopes of spurring a record holiday sales season.
Small Business Saturday will return this year on November 30th.
The purpose of Small Business Saturday is to draw attention to the many brick and mortar businesses in customers’ own towns that frequently get overlooked by giving Amex cardholders a statement credit when they used an American Express card at a participating business.
The good news is that Small Business Saturday is returning this year. The bad news is that, unlike previous years where you could earn a statement credit of $25 on purchases of $25 or more, this year, the statement credit is only $10 on purchases of $10 or more – 60% less!
I’m not sure why the precipitous drop in value, but I’ll still take $10 off my bill, and remember that you can register each Amex card you have – personal and business as well as primary and additional accounts – and get a $10 statement credit for each, so the more cards you have, the more potential savings. Registration usually opens a week or two before the actual date and is slated to do so on Monday, November 24 at midnight Mountain Time. It is limited, so if you want to participate it’s best to register early before the registration limit is reached.
In the meantime, you can check out this site which lists all the small businesses in your area, which will come in handy for making sure the businesses you’re interested in are considered small businesses and will qualify for the statement credit.